Wholesale Sports Outdoor Sports E-commerce
Next-generation outdoor sports equipment e-commerce platform with advanced product discovery.
Project Overview
Wholesale Sports needed a modern e-commerce platform that could showcase their extensive outdoor equipment catalog with rich product information.
We implemented SAP Hybris with advanced faceted search, product comparison tools, and integration with their POS systems.
Key Features
- Architected SAP Hybris: Architected SAP Hybris e-commerce platform.
- Built advanced faceted: Built advanced faceted search with Solr.
- Developed product comparison: Developed product comparison and filtering tools.
- Implemented omnichannel inventory: Implemented omnichannel inventory management.
- Created POS integration: Created POS integration for in-store pickup.
Results
55%
Search Conversion
20K+
Products Indexed
4.5?
User Rating
Frequently Asked Questions
What is faceted search for outdoor equipment?
Faceted search allows customers to filter by activity (hunting, fishing, camping), brand, price range, size, and specifications like waterproof rating or temperature rating.
How does product comparison help outdoor shoppers?
Side-by-side comparison of tents, sleeping bags, or firearms shows key specifications, helping customers make informed decisions on technical outdoor gear.
What is omnichannel inventory management?
Real-time visibility into stock levels across all stores and warehouses enables buy-online-pickup-in-store (BOPIS) and ship-from-store capabilities.
How does POS integration improve customer experience?
Unified inventory and customer profiles mean staff can check online availability, process returns from any channel, and access customer purchase history in-store.
What outdoor sports categories were most complex to implement?
Firearms required age verification, licensing compliance, and restricted shipping rules, while camping gear needed detailed specs for weather ratings and capacity.
How do personalized recommendations work for outdoor sports shoppers?
The recommendation engine analyzes browsing behavior, purchase history, and activity preferences to suggest relevant products. For example, a customer who purchases a fishing rod will see recommended reels, tackle boxes, and wading gear. Collaborative filtering identifies what similar customers bought together, while seasonal trends adjust recommendations based on hunting seasons, weather patterns, and regional outdoor activity calendars.
How does the platform manage seasonal inventory for outdoor equipment?
Seasonal inventory management uses historical sales data and predictive algorithms to optimize stock levels for different periods. Camping gear inventory ramps up before summer, while hunting equipment is prioritized ahead of fall seasons. The system automatically triggers markdowns on end-of-season items and adjusts search result rankings to prioritize seasonally relevant products aligned with current demand patterns.
What search relevance tuning was applied using Apache Solr?
Solr search relevancy was tuned using field boosting, synonym expansion, and custom scoring functions. Product names and category matches receive higher weight than description matches, while in-stock items are boosted over backordered products. Synonym dictionaries handle common outdoor terminology variations, and spell-check suggestions help customers find products even with misspelled queries, significantly improving search conversion rates.
What is the typical timeline for an enterprise project of this scope?
Project timelines vary based on complexity, but typically range from 3 to 6 months. We break down the delivery into agile sprints, ensuring continuous visibility and early value realization.
Do you provide post-launch support and maintenance?
Yes, we offer comprehensive SLA-based support, including 24/7 monitoring, security patching, performance optimization, and continuous feature enhancements to ensure long-term success.
Project Details
- Client Wholesale Sports
- Industry E-commerce
- Role Solutions Architect (E-commerce)
- Duration 6-12 Months
- Platform Cloud, Web, Mobile
Technologies Used
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