EXFO Telecom B2B Equipment Portal
B2B portal with complex CPQ (Configure, Price, Quote) for telecom testing equipment.
Project Overview
EXFO needed a B2B portal that could handle complex product configurations with thousands of options and dynamic pricing.
We implemented SAP Hybris B2B with a custom CPQ engine, contract-based pricing, and Oracle ERP integration.
Key Features
- Architected B2B portal: Architected B2B portal with complex CPQ functionality.
- Built dynamic pricing: Built dynamic pricing engine with contract management.
- Implemented Oracle ERP: Implemented Oracle ERP integration for inventory and orders.
- Developed Salesforce integration: Developed Salesforce integration for customer management.
- Created self-service portal: Created self-service portal for quote generation.
Results
70%
Quote Time Reduced
1000+
Product Configs
50%
Sales Efficiency
Frequently Asked Questions
What is CPQ in B2B e-commerce?
Configure, Price, Quote (CPQ) systems help sales teams and customers configure complex products, calculate accurate pricing with discounts, and generate professional quotes automatically.
How does contract-based pricing work?
Enterprise customers receive negotiated pricing tiers, volume discounts, and special terms stored in their contract, automatically applied when they log in and place orders.
What makes telecom equipment configuration complex?
Network testing equipment has thousands of module combinations, software licenses, warranty options, and compatibility requirements that CPQ validates in real-time.
How does Oracle ERP integration benefit the business?
Real-time inventory visibility, automated purchase order creation, and synchronized customer credit limits ensure accurate availability and seamless order processing.
What self-service capabilities do customers have?
Customers can configure products, generate quotes, track orders, download invoices, request RMAs, and access technical documentation without contacting sales representatives.
How does B2B digital transformation differ from B2C for telecom companies?
B2B telecom platforms must handle complex pricing models including volume discounts, contract-based pricing tiers, and negotiated rates. Unlike B2C, the buying cycle involves multiple stakeholders, Request for Quote (RFQ) workflows, approval hierarchies, and integration with procurement systems. Product configurations are far more complex, often involving thousands of compatible component combinations that must be validated in real-time.
What are the advantages of integrating Salesforce with SAP Hybris in B2B portals?
Integrating Salesforce CRM with SAP Hybris Commerce creates a unified view of the customer journey from lead generation to order fulfillment. Sales representatives can see real-time order history and product configurations directly in Salesforce, while customer service teams can track issues across both platforms. This bi-directional integration eliminates data silos, reduces manual data entry, and enables personalized customer experiences at every touchpoint.
How do approval workflows function in enterprise B2B e-commerce?
Approval workflows allow enterprise buyers to set spending limits, define approval hierarchies, and route orders through designated decision-makers before purchase. The system enforces budget controls, flags orders exceeding thresholds, and sends notifications to approvers via email or in-app alerts. Multi-level approvals with parallel and sequential routing ensure compliance with corporate procurement policies while minimizing delays in the ordering process.
What is the typical timeline for an enterprise project of this scope?
Project timelines vary based on complexity, but typically range from 3 to 6 months. We break down the delivery into agile sprints, ensuring continuous visibility and early value realization.
Do you provide post-launch support and maintenance?
Yes, we offer comprehensive SLA-based support, including 24/7 monitoring, security patching, performance optimization, and continuous feature enhancements to ensure long-term success.
Project Details
- Client EXFO Inc.
- Industry Telecom
- Role Solutions Architect (B2B Commerce)
- Duration 6-12 Months
- Platform Cloud, Web, Mobile
Technologies Used
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