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Corsair Global Gaming Electronics

SAP Hybris B2B/B2C migration and feature development for global gaming electronics giant.

E-commerce AWS Solutions
Corsair

Project Overview

Corsair needed to unify their B2B and B2C e-commerce operations onto a single platform while migrating from legacy systems without disrupting ongoing sales operations.

We implemented a phased SAP Hybris migration with parallel running systems, custom product configurators for gaming peripherals, and advanced search capabilities.

Key Features

  • Led SAP Hybris: Led SAP Hybris B2B/B2C platform migration and feature development.
  • Designed custom product: Designed custom product configurators for gaming peripherals.
  • Implemented advanced Solr-based: Implemented advanced Solr-based search for extensive product catalogs.
  • Built integration with: Built integration with global distribution and inventory systems.
  • Developed multi-currency and: Developed multi-currency and multi-language support for global markets.

Results

60%

Faster Page Load

35%

Conversion Increase

50+

Countries Served

Frequently Asked Questions

SAP Hybris (now SAP Commerce Cloud) is an enterprise-grade e-commerce platform offering B2B and B2C capabilities, flexible product management, and seamless integration with SAP ERP systems.

We used a phased migration approach with parallel running systems, allowing gradual traffic shifting while maintaining full operational capability on both platforms during transition.

Apache Solr provides lightning-fast full-text search, faceted navigation, auto-suggestions, and relevancy ranking that helps customers find products quickly in large catalogs.

Hybris supports dynamic currency conversion, region-specific pricing, and localized payment methods, enabling seamless shopping experiences across 50+ countries.

Custom product configurators for PC builds, RGB lighting compatibility checkers, and integration with gaming ecosystems like iCUE software for personalized recommendations.

Optimizing gaming e-commerce for high traffic involves implementing CDN-based asset delivery, aggressive caching strategies, lazy loading for media-heavy product pages, and database query optimization. During product launches and sales events, we deploy auto-scaling infrastructure with load balancing and queue-based checkout systems to prevent overselling and ensure sub-2-second page loads even during peak traffic spikes.

A product configurator allows customers to customize complex products by selecting compatible components, colors, and accessories in real-time. The configurator validates compatibility rules (such as RAM type matching motherboard slots), updates pricing dynamically, and shows visual previews. For gaming hardware brands, this reduces returns from incompatible purchases, increases average order value through upselling, and provides an engaging, interactive shopping experience.

Headless commerce separates the frontend from the backend engine, allowing brands to deliver unique shopping experiences across web, mobile apps, in-store kiosks, and gaming platforms without duplicating business logic. For Corsair, the same product catalog, inventory, and pricing rules power the website and partner integrations simultaneously, reducing development costs by up to 40% compared to maintaining separate platforms.

Project timelines vary based on complexity, but typically range from 3 to 6 months. We break down the delivery into agile sprints, ensuring continuous visibility and early value realization.

Yes, we offer comprehensive SLA-based support, including 24/7 monitoring, security patching, performance optimization, and continuous feature enhancements to ensure long-term success.

Project Details

  • Client Corsair Gaming Inc.
  • Industry E-commerce
  • Role Technical Lead (SAP Hybris Development & Migration)
  • Duration 6-12 Months
  • Platform Cloud, Web, Mobile

Technologies Used

SAP Hybris Java Spring AWS MySQL Solr

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