Aldo Group Global Footwear Retail
Multi-site B2C platform enhancement for global footwear and accessories brand.
Project Overview
Aldo needed to manage multiple brands and regional sites from a single platform while maintaining unique brand identities.
We enhanced their SAP Hybris platform with multi-site capabilities, shared product catalogs, and centralized inventory management.
Key Features
- Enhanced multi-site SAP: Enhanced multi-site SAP Hybris platform architecture.
- Built brand-specific theming: Built brand-specific theming and presentation layers.
- Implemented shared product: Implemented shared product catalog with brand filtering.
- Developed centralized inventory: Developed centralized inventory across global warehouses.
- Created localized checkout: Created localized checkout with regional payment methods.
Results
3
Brands Unified
40+
Countries
25%
OpEx Reduction
Frequently Asked Questions
How does multi-site architecture work for fashion brands?
A single Hybris instance serves Aldo, Call It Spring, and Globo with shared backend infrastructure while presenting distinct brand experiences through separate storefronts.
What is brand-specific theming in e-commerce?
Each brand has unique visual identity, color schemes, typography, and merchandising rules while sharing the same product data, inventory, and order management systems.
How are regional payment methods handled?
The platform supports country-specific payment providers including Klarna in Europe, Afterpay in Australia, and Interac in Canada alongside global options like PayPal.
What CDN strategy improves global performance?
Akamai CDN caches product images and static assets at edge locations worldwide, reducing page load times for customers in 40+ countries to under 2 seconds.
How does centralized inventory benefit multi-brand retail?
Shared inventory allows fulfillment from any warehouse regardless of which brand site the order came from, reducing shipping costs and delivery times.
How does omnichannel commerce benefit fashion retailers like Aldo?
Omnichannel commerce unifies the customer experience across physical stores, e-commerce websites, mobile apps, and social media shopping. For fashion retailers, customers can check in-store stock online, reserve items for pickup, return online purchases at any location, and receive personalized recommendations based on both online browsing and in-store purchase history, increasing customer lifetime value by up to 30%.
What role does SAP Hybris play in enterprise-level retail digital transformation?
SAP Hybris (now SAP Commerce Cloud) provides a comprehensive e-commerce platform that handles product information management, order management, promotions, and multi-site support. For enterprise retailers, it offers scalability to handle millions of SKUs across multiple brands and geographies, along with robust B2B and B2C capabilities and headless commerce architecture for delivering content through any frontend.
How do you handle internationalization and multi-currency support in global retail?
Global retail platforms require real-time currency conversion with dedicated FX rate providers, locale-specific tax calculation engines, region-specific payment method support (such as iDEAL in Netherlands or Alipay in China), and content management systems that support multiple languages. We also implement geo-targeted catalog management so that pricing, promotions, and product availability reflect each market's unique requirements.
What is the typical timeline for an enterprise project of this scope?
Project timelines vary based on complexity, but typically range from 3 to 6 months. We break down the delivery into agile sprints, ensuring continuous visibility and early value realization.
Do you provide post-launch support and maintenance?
Yes, we offer comprehensive SLA-based support, including 24/7 monitoring, security patching, performance optimization, and continuous feature enhancements to ensure long-term success.
Project Details
- Client Aldo Group
- Industry Retail
- Role Senior Developer (Multi-site Platform)
- Duration 6-12 Months
- Platform Cloud, Web, Mobile
Technologies Used
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